Pay-per-click advertising is one of the most established forms of digital marketing there is. But for businesses that haven’t tried it, their first question is undoubtedly “why is PPC important?” PPC is important, make no mistake. But, before building out a PPC...

Here’s how to increase the conversion rate: optimize your landing page, find relevant keywords, load the page with interesting content features, and give the user exactly what was promised in the ad text. All of these factors will add up to a single equation that...

Understanding the difference between push and pull strategies will help you understand the direction you need to go. First you have to establish what your long-and short-term goals are for your business’s success. As the world of online marketing continues to evolve...